People first

Data privacy is about people. Our whole practice is informed by this simple statement. It reminds us that behind our day-to-day work are living people who can suffer real and irreversible harm if their privacy is compromised.

It helps us to remember that any organisation has many kinds of data subject. Not just customers and prospects, but employees, suppliers, shareholders, collaborators… and in many cases the families and dependants of those people. This understanding of the circle of stakeholders that surrounds every enterprise ensures a 360° view of privacy, looking across silos, functions and geographies.

We also talk about looking at organisations through the lens of privacy. Almost everything an enterprise does can have a privacy impact on one or more of its many classes of stakeholder, so the privacy office needs to be involved at multiple levels and throughout lifecycles. This level of engagement also means that the privacy office has to go beyond reactive compliance and become a positive force, helping the organisation find effective solutions that combine commercial success with data protection.

This understanding of the circle of stakeholders that surrounds every enterprise ensures a 360° view of privacy.

Practical advice

This belief that privacy has positive value is another key foundation of our practice. We help our customers build trust. That trust delivers a wide variety of benefits including better talent acquisition, improvements in employee loyalty and retention rates, increases in net promoter scores, stronger commercial partnerships and measurable sales success.


Building trust means making privacy practical. There’s no point in advice that can’t be implemented. There’s no value in documentation that no-one reads – or that can’t be understood if it is read. And there’s no internal support for a privacy office that stops the business growing and innovating. Privacy isn’t about narrow legal opinion or officious box-ticking – it’s about integrating the spirit of the law into the heart of your operations.

So we work with our customers to look for the best ways of achieving their business goals, not just by avoiding privacy infringements and managing demonstration of compliance, but by leveraging privacy to enhance what they do and make their commitment to stakeholder trust visible and recognised. We believe that anything a customer wants to do – as long as it’s ethical – can benefit from better privacy and security.

The belief that privacy has positive value is another key foundation of our practice.

Privacy lifecycle

Privacy is a long-term commitment. Like all good stories it has a beginning, a middle and an end. And like all good stories the introduction and conclusion are often where the hardest thinking happens.

 

We’ve built a privacy-by-design programme that helps our customers embed privacy into all of their innovation and evolution. Getting privacy right at the outset helps integrate compliance and trust-building into operations without compromising efficiency.

We also help customers plan for the end of life for their data and the projects, systems and processes that rely on it. Like stories, games and adventures it’s important to know when to stop and how to let go. Unlike a story, though, the ending shouldn’t come as a surprise to anyone, and planning for data disposal at the outset helps inform transparency throughout your privacy lifecycle.

Our privacy-by-design programme helps our customers embed privacy into all of their innovation and evolution.

Privacy made practical®

It’s more than just a slogan. It’s what we do, who we are and how we can help. Wherever you are in your privacy lifecycle, and however large or small your challenges, we’re here to make your organisation more competitive by doing privacy well.

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